LinkedIn is a popular social network used for professional networking and career development. Whether you are searching for jobs or looking to build connections with prospective clients, it’s important to keep your profile updated and compelling to differentiate yourself from others. It can take a lot of work and time to fill out job descriptions and come up with the perfect summary to stand out to employers and peers. To simplify the process of updating and unlocking the potential of your LinkedIn profile, check out our tips below!
Define Your Audience. The first thing you should do when refreshing your LinkedIn profile is to think about the types of people and industries you want your profile to speak to. Tailor the way you describe your career journey, achievements, and content to your ideal audience to increase your chances of building connections.
Update Your Content. Your introduction and summary are the first two things people read when they click on your profile. To catch their attention, add your location, headline, and industry information (Event Planning, Financial Services, Property Management, etc.) to your introduction. It is also crucial to spend time crafting a strong summary by showcasing your strengths and explaining how you show value in your role. Be sure to speak to the initiatives you’ve led and results you’ve delivered rather than elaborating solely on your day-to-day tasks. This will transform your LinkedIn presence so you can stand out to recruiters and increase your profile views.
Add Visuals. Uploading a high-quality, professional profile picture and header is key for bringing your accomplishments to life. Your photos are your first chance to make a good impression and they are a great way to convey your personal brand. Your profile picture should be up to date, professional, high-resolution (around 400 x 400 pixels), and engaging. Try to use a simple background, smile, and wear the same clothing you would while working. It’s also a great idea to add any media like photos, presentations, and websites to your profile so connections and recruiters can explore your accomplishments!
Happy networking!